About Us

About Us

Discover Nature’s Healing Secret

The AGAVE history

Hello, my name is Fernando Romero, international hairdresser & Beverly Hills Salon Owner. Growing up as a small boy in Acapulco, my grandmother taught me how to make Haircare & beauty products from nature.

The Agave plant is nature’s smoothing secret, present in all Agave formulas, providing the ultimate hair transformation & restoration. Derived from Mexico’s Blue Agave Plant, Agave is nature’s healing & hydrating cure for dry, damaged hair.

Agave’s Amino Sugars lock moisture inside the hair, restoring and maintaining moisture balance. Amino Sugars form complex bonds with internal proteins to add strength, resiliency and elasticity to hair. Agave’s natural oil nourishes and transforms the outer cuticular layer of the hair, making it softer, smoother and shinier.

Today, I bring you the modern version of my Grandmother’s products, infused with the Agave plant, to heal, hydrate, & restore unmanageable frizzy hair.